Editorial Set Design

My work with Chewy, Inc. includes over three years of designing and executing hundreds of sets to serve the purpose of a diverse body of clientele. Each set is designed to highlight and ultimately sell the client’s product. The products range from food to apparel to tools to toys, and each requires a different setup to build the correct narrative and to allow the action necessary to showcase the product’s key features, as determined by client stakeholders and in-house creative directors.